- Instagram now allows all users to download publicly posted Reels in the app, making it easier for content to be shared on TikTok.
- Downloaded Reels will feature an Instagram logo and the creator’s handle, potentially leading to more re-sharing on TikTok.
- The option to download public Reels is being rolled out to all Instagram users.
Get ready to see more Instagram logos in TikTok clips
Instagram has announced that all users can now download publicly posted Reels in the app, expanding the option from its initial release to U.S. users in June. Downloaded Reels will display an Instagram logo and the creator’s handle, potentially encouraging more re-sharing on TikTok. This change could facilitate more engagement and boost exposure potential for Reels creators. Instagram chief Adam Mosseri states that the option to download public Reels is being rolled out to all users starting today.