- Instagram and Facebook are not planning to add a following-only feed in the near future.
- Instagram chief Adam Mosseri explained that algorithm-defined, recommendations-based feeds lead to higher user engagement and satisfaction.
- 50% of the content seen on Instagram is now pushed to users through AI-based recommendations.
Instagram and Facebook Feed Update: Why Following-Only Feed Won’t Happen Soon
Instagram and Facebook have decided against adding a following-only feed to prioritize algorithm-defined, recommendations-based feeds for better user engagement and satisfaction. Instagram chief Adam Mosseri shared insights on why this decision was made during a recent Q and A session.
Mosseri mentioned that while there is a demand for a following-only feed, data shows that users tend to engage less and report lower satisfaction levels when such a feed is enabled. This shift aligns with the industry trend towards maximizing user interaction and time spent on social media platforms.
Despite user preferences, Instagram has embraced AI-based recommendations to curate 50% of the content users see on the app. This strategy aims to enhance the overall user experience and increase app usage, following the success of platforms like TikTok that prioritize entertaining content over the traditional following-based approach.
Mosseri noted that Instagram is still exploring ways to address user preferences, such as creating a Following feed and allowing users to Snooze recommendations. However, the ultimate goal remains to keep users engaged and generate more ad revenue by prolonging in-app activity.
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