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Instagram chief Adam Mosseri recently sat down for an interview with Colin and Samir to discuss key factors driving post reach on Instagram. Here are some highlights from the conversation:
– Video content is huge on Instagram, with more than half of the time spent on the app dedicated to video. Instagram aims to create a participatory experience with video content, encouraging users to share and discuss what they see.
– The platform is moving towards a more personalized feed, similar to TikTok’s “For You” page, based on AI recommendations. This shift aims to show users a broader range of content, even from accounts they don’t follow.
– Mosseri emphasized the importance of private engagement on Instagram, highlighting the value of content that is shared with friends. Shares per impression is now a key factor in determining post reach on the platform.
– Instagram is focusing on smaller creators and prioritizing individuals over institutions in terms of content creation. The platform is also looking to improve monetization opportunities for creators.
– Mosseri discussed the impact of sound in video content, with around half of all video impressions viewed with the sound off. He also expressed concerns about platforms being banned in certain regions and governments using this as a way to push their own agendas.
Overall, the interview provides valuable insights into Instagram’s current focus and direction, offering creators a better understanding of how to navigate the platform and maximize their reach. Watch the full interview for more details.
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