[[REVISED]]
Instagram chief Adam Mosseri recently shared key insights in an interview with Colin and Samir, shedding light on what drives post reach on the app and how Instagram is evolving. Here are some key takeaways from the interview:
– Video content is crucial on Instagram, with more than half of the time spent on the app dedicated to videos. Instagram aims to create a participatory experience, different from YouTube and TikTok.
– Instagram emphasizes sharing behaviors, even as it focuses on video consumption. The platform’s AI-based recommendations play a significant role in content discovery.
– Mosseri highlighted the importance of “sends” in evaluating post performance. Content that prompts users to share with friends tends to drive the most value for the community.
– Short-form video content is more conducive to private engagement on Instagram, fostering connections between users.
– Instagram is exploring ways to rank “healthier” content based on shares and private sharing behaviors. This aligns with the platform’s efforts to promote positive engagement.
– Creators are a priority for Instagram, with a focus on smaller creators who are not reliant on other platforms. The platform is working on improving systems to support creators.
– Mosseri also discussed trends such as video impressions viewed with sound off and the shift towards individual creators over institutions.
Overall, the interview provides valuable insights into Instagram’s current focus and strategies for creators. For a more in-depth look, you can watch the full interview with Adam Mosseri.
Original Source News Link