- Selected Instagram users are being prompted to participate in a survey by Meta.
- The survey suggests that Meta is considering allowing users to pay for followers and engagement on the app.
- Meta may be aiming to increase Meta Verified take-up and provide additional benefits to paying subscribers.
Meta Considers Allowing Users to Pay for Engagement on Instagram
Over the past week, selected Instagram users have been prompted to take part in a new survey by Meta, which suggests that the platform is considering an option that would enable creators and brands to pay for views, likes, or other engagement on the app. The survey presents participants with various pricing options for additional engagement, such as gaining followers and comments for a price. This move could potentially be part of Meta’s efforts to increase Meta Verified take-up and provide additional benefits to paying subscribers. Domain investment might be a factor in this strategy as well.