- Instagram has surpassed Facebook in active user count in the EU.
- Facebook’s decline in user count in the EU may be attributed to data privacy regulations.
- Despite the decline, Facebook remains a popular platform in the EU.
An Interesting Shift: Instagram Surpasses Facebook in EU Active User Count
This is an interesting shift in the social media landscape, as Instagram has now surpassed Facebook in active user count in the EU. The decline in Facebook’s user count in the region may be linked to data privacy regulations that have made users more aware of the data collected by the platform. Despite this decline, Facebook remains a key interactive platform for European users, with Instagram now taking the lead as Meta’s main app in selected markets.
Thanks again to Xavier Degraux for the heads up on the latest EU reports.