Instagram Mulls Launching Separate Reels App
Instagram is reportedly considering the idea of creating a separate app for its short-form video feature, Reels. This move would make Reels more similar to TikTok, with a full-screen, scrolling display of short-form videos. The decision is part of Meta’s strategy to improve recommendations for new users and increase the distribution of three-minute-long videos. While this could potentially keep users engaged for longer, it also poses the risk of cannibalizing Instagram’s audience.