- Instagram is introducing Partnership testimonials within its Partnership Ads, allowing brands to showcase creator endorsements in sponsored comments.
- Testimonials will appear as a “Sponsored” comment in the post comments, providing creators with more opportunities to earn through brand deals.
- Creators can only include one testimonial comment per Partnership post, limited to 125 characters, offering a simple way to expand partnerships and earnings.
Instagram Introduces New Partnership Testimonials Feature
Instagram is rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post. This new feature, known as Partnership testimonials, will appear as a “Sponsored” comment in the post comments, providing creators with more opportunities to earn through brand deals. To read more about IG’s Partnership Ads, visit here.