- Instagram introduces new drawing tools and stickers for DM engagements.
- New features include cut-outs, birthday indicators, confetti animation, and chat themes for Fall.
- DM usage on Instagram is on the rise, with users more likely to engage in messages than Stories or the main feed.
Instagram Enhances DM Engagement with New Features
With Direct Message (DM) usage increasing on Instagram, the platform has rolled out new features to enhance private chats. These include drawing tools, stickers for images, cut-outs, birthday indicators, confetti animation for birthdays, and chat themes for Fall. The changes aim to provide users with more customization options and ways to engage within their messages. Instagram highlights the importance of adapting to shifting trends in user behavior, with DMs now a popular mode of communication on the app. The new features are now available to all users globally.