- Instagram is testing the option to add Notes to regular feed posts, providing an additional element of context.
- Notes have been popular among younger Instagram users, and the platform wants to keep that group engaged.
- No word yet on when this test will go live with users.
Instagram Testing Option to Add Notes to Regular Feed Posts
Instagram is internally testing the ability to add Notes to regular feed posts, allowing users to provide additional context to their posts. This move comes after Instagram added 2-second looping videos to Notes, aiming to enhance engagement within the app. The option to add Notes to feed posts could prompt further engagement, particularly among younger users who have shown a preference for Notes. Instagram is keen to maintain connection with younger audiences, as it has been losing ground to TikTok. The platform’s parent company, Meta, sees Instagram as its best bet for connecting with the next generation of users. However, there is no information yet on when this test will be rolled out to users.