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Instagram Experimenting with New Notes on Reels Performance
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Instagram is currently testing new notes on Reels to provide insights on why a clip is performing well in the app. The notes offer a breakdown of performance data and could be useful for creators looking to improve their content strategy. Reels have become a popular content type, with over 200 billion views daily, and more brands are leveraging them for increased reach and engagement.
Meta, the parent company of Instagram, is exploring ways to enhance Reels performance, with a focus on AI-recommended content. This shift has led to more Reels being showcased in users’ feeds based on Meta’s AI system. While the new notes are not yet live, they could be a valuable tool for creators looking to optimize their Reels and drive sales activity.
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