- Meta has signed a new deal with the UFC to post more exclusive content on Meta’s apps and become the “official fan technology partner.”
- The partnership is a logical extension of Dana White’s appointment to Meta’s board earlier this year, benefiting broader engagement across Meta’s apps.
- The collaboration will likely focus on VR integrations and providing UFC fans with new access to the octagon through advancing technology.
Meta Signs Major Deal with UFC
Meta has inked a new agreement with the UFC, establishing a partnership that will bring more exclusive content to Meta’s apps and make Meta the “official fan technology partner” of the combat sports league led by Dana White. The partnership, which spans Meta’s portfolio including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads, is seen as a natural progression given White’s appointment to Meta’s board earlier this year and the growing relationship between Meta CEO Mark Zuckerberg and combat sports. The collaboration is expected to enhance engagement across Meta’s apps and explore VR integrations to offer fans new access to UFC events through advancing technology. This expanded partnership could also see exclusive UFC content featured on Meta’s Threads platform, potentially shifting the landscape of sports discussion away from other platforms like X. With more announcements expected in the coming months, it will be interesting to see how Meta and the UFC continue to work together in the future.