- Meta is exploring new features to drive more take-up of its Meta Verified program, including options like adding links in Reels for paying users.
- Meta’s Meta Verified paid subscription service, which offers a verification tick, added impersonation protection, and more for $11.99 per month, has seen some users cooling on the offering.
- While some users may benefit from the subscription, the features may only offer marginal, periodic value for most, leading to doubts about its ongoing investment.
An Inside Look at Meta’s Paid Verification Initiatives
If you’re not paying for verification on Facebook or Instagram, would you ever consider it? Meta is exploring new features to entice users to sign up for its Meta Verified program, including options like adding links in Reels for paying users. However, the program has seen some users cooling on the offering, raising doubts about its ongoing investment.