- X’s popularity as a news app is not reflected in its download numbers compared to Meta’s dominance.
- X is still a popular app overall, but it is not performing as well as Elon Musk claims.
- In an attempt to reframe the app, Elon Musk is positioning X as a news app, similar to Twitter’s strategy in 2016.
An Analysis of X’s Performance in Comparison to Meta
Elon Musk’s X team continues to tout the app’s popularity as the number one news app in over 140 countries worldwide. However, X’s download numbers do not align with this claim, with Meta’s apps like Instagram, TikTok, Facebook, and WhatsApp dominating the rankings.
While X is still a popular app overall, it is currently sitting at 25th on the “Top Free – Overall” rankings. Despite Elon Musk’s efforts to position X as a news app, it is not performing as well as expected in comparison to other social media platforms.
Just like Twitter in 2016, X is trying to reframe its battle by positioning itself as a news app. However, Meta’s dominance in the app rankings suggests that X still has a long way to go to compete with the leading social media platforms.