- Meta is shifting away from political content in favor of more entertaining and less divisive interactions on its apps.
- Instagram and Threads will now require users to opt-in to view political content in their feeds.
- Meta’s new approach puts the onus on brands to create more entertaining and less topical content for its apps.
An Uncertain Future for Political Content on Meta Apps
While Meta is moving away from political content in its apps, the definition of what constitutes political content remains unclear. Instagram and Threads will now require users to opt-in to view political content, leading brands to rethink their content strategies. The shift towards more entertaining content poses challenges for brands seeking to maximize their reach on Meta apps.
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