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Meta’s Exciting IAB Newfronts Event
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Meta has revealed its plans for the upcoming IAB Newfronts event, where internal experts will discuss the latest ad updates and improvements to the company’s AI tools and Reels opportunities. The event, themed “Forward, Faster,” will feature Meta executives like Alvin Bowles and Adam Mosseri sharing insights on leveraging Reels and creators for business success. Meta promises a dynamic presentation format resembling a late-night talk show, complete with a live band.
Attendees can look forward to engaging discussions with industry leaders like Jennifer Healan from McDonald’s and Kaylah Burton from Wieden + Kennedy, who will share insights on building successful Reels strategies. The event will also showcase how ad partners are utilizing Meta’s new tools and options. Approved attendees can catch the live stream of Meta’s Newfronts event on May 2nd. For more information and registration details, visit here.