- Meta is making changes to its ad-free subscription offering in Europe to meet EU requirements on data usage and consumer protections.
- Meta has announced a 40% price cut for its ad-free subscription in the EU to enhance its appeal to regulatory groups.
- Meta is adjusting its ad-free subscription in response to EU rules on targeted ads opt-out and data sharing.
Meta’s Ad-Free Subscription Changes in Europe
Meta is making more changes to its ad-free subscription offering in Europe to meet EU requirements on data usage and consumer protections. The company has announced a 40% price cut for its ad-free subscription in the region, aiming to improve its appeal to regulatory groups. Meta originally introduced the ad-free subscription in response to new EU rules on targeted ads opt-out and data sharing. The subscription option allows EU users to access Facebook and Instagram without personal data gathering for €9.99 per month.
However, challenges from advisory groups and ongoing scrutiny from EU officials have led Meta to make further adjustments. The company is now offering all users the option to see “less personalized ads” to comply with EU regulations, even for those who do not subscribe to the ad-free plan. Meta’s goal is to balance user preferences for data privacy with its need for personalized advertising revenue.
Despite these changes, Meta continues to face criticism and scrutiny over its approach to data privacy and user protections in the EU. The company hopes that its latest adjustments will help it navigate the evolving regulatory landscape while maintaining its revenue streams.