[[SUMMARY]]
[[HEADER]]
The Growing Integration of AI Creation Tools in Social Platforms
[[REWRITTEN]]
With the generative AI hype cycle in full swing, platforms are working to integrate AI creation tools to boost engagement and creativity. However, most generative AI options in social apps have felt flat, with AI chatbots and AI images not adding much beyond existing search tools.
Meta is exploring generative AI video creation, allowing users to place themselves in imagined scenes, but it’s unsure if people will find these tools engaging in social spaces. Creators and influencers are also exploring new ways to utilize AI, with both Meta and TikTok offering creators the opportunity to create AI depictions of themselves for streaming.
For more perspective on how influencers view AI tools for content creation, HypeAuditor surveyed 620 Instagram influencers. The broader AI shift raises questions about the impact on the foundations of social platforms.