- YouTube remains the most popular social media app among U.S. adults
- Facebook and Instagram are also well ahead of other apps in terms of usage
- Overall social media usage trends show slight declines in X (formerly Twitter) and slight increases in Pinterest, LinkedIn, WhatsApp, Reddit, and Snapchat
Latest Social Media Usage Trends Revealed
The latest overview of social media usage by Pew Research shows that YouTube continues to be the most popular social media app among U.S. adults, followed by Facebook and Instagram. The data, based on a survey of 5,626 adults, highlights some indicative trends in social media usage. Despite slight declines in platforms like X (formerly Twitter), overall usage remains steady. To stay updated on social media trends, check out Pew Research’s full “Social Media Fact Sheet” for 2024 here.