Revolutionary Ad Creation Tips Revealed at Restaurants Summit

Oct 27, 2024 | Instagram News

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Researching online before buying in person has increased almost 2 times in the last four years.

74% of online adults prefer to communicate with businesses through messaging like they do with friends and family.

Meta’s AI-powered Advantage+ campaigns are driving strong results for businesses.

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Meta’s Restaurants Summit 2024: Key Insights for Boosting Marketing Efforts

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Meta recently held its “Restaurants Summit” in Chicago, bringing together over 100 food industry marketers to learn about the latest ad and creative tips for boosting promotional efforts in Meta’s apps. Some key takeaways from the summit include:

Research shows a significant increase in online research before in-person purchases, indicating a shift in consumer behavior towards seeking more information online.
Meta highlights the importance of messaging for businesses, with 74% of online adults preferring to communicate with brands through messaging platforms.
Meta’s AI-powered Advantage+ campaigns are proving to be effective, generating strong results for businesses despite reducing the influence of human ad managers.

For more tips and insights from Meta’s Restaurants Summit 2024, you can check out the full listing here.

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