- Meta unveiled new ad updates at NewFronts 2025, including improved creator collaboration tools, trending Reels ads, and updated Partnership Ads.
- Meta is testing Reels trending ads similar to TikTok’s “Pulse” ads, providing high-value placement in popular content.
- Meta is expanding AI-powered creator content recommendations to Facebook and testing a Creator Marketplace API for expanded opportunities.
Meta’s Latest Ad Updates at NewFronts 2025
Meta has announced a range of new ad updates at NewFronts 2025, including enhanced creator collaboration tools, trending Reels ads, updated Partnership Ads, and more. These updates aim to provide businesses with new ways to promote their brands and connect with creators across Meta’s platforms.
One of the key updates is the testing of Reels trending ads on Instagram, allowing brands to showcase their promotions alongside popular Reels content. This feature is similar to TikTok’s “Pulse” ads and can help brands increase their visibility and engagement with users.
Additionally, Meta is expanding its AI-powered creator content recommendations to Facebook, providing more opportunities for brands to collaborate with creators on the platform. The company is also testing a Creator Marketplace API to facilitate connections between businesses and creators.
Overall, these updates offer businesses a variety of new tools and features to enhance their advertising efforts on Meta’s platforms.