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Meta’s Celebrity Chatbots: A Gimmick or Genius?
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I don’t really understand Meta’s current approach to AI chatbots. Last year, the company introduced celebrity-styled chatbots at its Connect Conference, but they failed to attract users. This led to Meta exploring the use of celebrity voices such as Judi Dench, Awkwafina, and Keegan-Michael Key for its AI projects. While Meta’s AI chatbot is already popular, the reliance on celebrity gimmicks may not be necessary for its success. Despite this, Meta’s AI tools continue to gain traction among users.