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Meta Expands Access to Creator Marketplace Tool for Businesses
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Meta has announced the expansion of its Creator Marketplace tool, allowing more businesses to search for creators to collaborate with on Instagram campaigns. The tool was first launched in 2022 for U.S.-based brands and is now accessible to businesses in regions like Canada, Australia, and the UK. Additionally, Meta will invite Chinese export brands to connect with creators outside of China. The platform is also introducing new machine learning-based recommendations to help brands find the right creators for their campaigns based on Instagram data. This can lead to more effective Branded Content collaborations and valuable endorsements within key communities. Businesses can access Instagram’s creator marketplace in Meta Business Suite, with new regions gaining access soon.