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Instagram Unveils New “Ads with Promo Codes” Feature for Brands Worldwide
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After being announced last week, Instagram has officially rolled out its new “Ads with Promo Codes” option to all brands around the world, offering a new element to consider for IG marketing campaigns. This feature allows advertisers to attract potential customers with promo codes included in the caption, which can be utilized during the checkout process. The addition of in-stream codes, directly linked to purchases, has proven to be a successful tactic to engage shoppers, with Meta reporting a notable decrease in cost per purchase and an increase in conversions for campaigns utilizing this feature. This latest development builds upon Meta’s ongoing efforts to enhance the connection between online and offline activities, ultimately providing more incentives for consumers to make immediate purchases. Ads with Promo Codes are now live on Instagram globally.
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