- Instagram is expanding its AI age-checking process to ensure more teens are using safety measures.
- New notifications for parents are being rolled out to help ensure teens are aware of online risks.
An Important Push for Safety Measures on Instagram
Instagram is expanding its AI age-checking process to better assess the age of account users. Meta’s system calculates this by training an AI model on various signals to determine if someone is an adult or a teen. This effort comes amid discussions of increased social media age limits and potential government restrictions on social media apps.
Meta is also rolling out new notifications for parents to help ensure their teens are aware of online risks. This includes prompting parents with alerts about teen safety features and how to discuss online safety with their kids. Instagram’s teen account feature has enrolled 54 million teens globally, with positive feedback from parents and teens about the new protections.
These efforts align with Meta’s goal of getting more teens to use age-appropriate experiences on Instagram and other platforms. With potential restrictions and fines looming, Meta is focusing on improving its systems to ensure a safer online environment for teens.