- Instagram’s chief Adam Mosseri sheds light on how the platform’s algorithm measures watch time for video content.
- Creators uploading longer videos on Instagram should not be penalized, as the algorithm considers both completion rate and watch time in isolation.
- Instagram’s focus on longer video content aims to enhance engagement and reach, with no penalties based solely on view rates.
Insight into Instagram’s Video Algorithm
Trying to figure out the best approach for your Instagram video content? Instagram’s chief Adam Mosseri has provided insight into how the platform’s algorithm measures watch time for videos, considering both completion rate and watch time in isolation.
Mosseri explains that longer videos should not be penalized, as the algorithm looks at both the percentage of a video watched and the total number of seconds viewed. This ensures that creators won’t suffer reach penalties for uploading longer clips, even if they don’t achieve high completion rates.
With Instagram recently expanding Reels to 3 minutes, the platform aims to encourage more users to post longer video content, as it can enhance engagement. Ultimately, Instagram’s algorithm is designed to prioritize content based on both completion rates and time spent viewing, without penalizing longer videos solely based on view rates.