The Latest Improvements to Content Creation on Instagram
We’re constantly working on providing creators with the best tools to express their creativity and connect with their audiences. To achieve this, we’re introducing several updates to reels, feed photos, carousels, and stories, as well as new insights to help you understand how your content is performing better.
Key updates include:
- Save time editing videos with new tools like undo and redo, making it easier to edit individual clips.
- Add clips with audio from the media clip hub to create new memes in your reels.
- Flex your creativity with new text-to-speech voices, updated fonts, and text styles.
- Turn part of any photo into a custom sticker to make your reels and stories stand out.
- Explore new photo filters to add different moods to your photos and carousels.
- Gain deeper insights into your performance with features like Replays and a retention chart.
New Ways to Create Reels on Instagram
We’re currently testing new features that will make it even easier for you to create engaging and entertaining reels on Instagram. These features include:
- The ability to scale, crop, and rotate individual clips, giving you more control over your reel’s composition.
- Undo and redo options that allow you to save time while editing your reels.
- Access to existing tools like Voiceover, making it easier for you to add voiceovers to your reels.
- The option to add clips with audio from the media clip hub, allowing you to create memeable content and invite your fans to remix your reels.
- Ten new English text-to-speech voices to choose from, expanding your options for adding voice elements to your reels.
- Six new text fonts and styles available in hundreds of languages to enhance the visual appeal of your reel’s captions.
- Improved access to the audio browser and trending audio, making it easier to find the perfect soundtrack for your reels.
- A revamped Drafts section that provides a streamlined view of all your saved drafts, enabling easier editing and scheduling of your in-progress reels.
- The ability to create custom stickers from your own photos and videos, as well as eligible content found on Instagram, allowing you to add unique and personalized elements to your reels and stories.
Set the Mood for Your Posts With New Filters
Expressing your creativity through visual elements is now even more exciting with the introduction of new photo filters on Instagram. These filters provide a range of options to help you create the exact vibe you want for your posts. From subtle color edits to expressive styles, these filters make it easy for you to experiment with different looks and enhance the visual appeal of your photos and carousels.
In addition to the new filters, we’ve also made posting and editing easier by improving the navigation and functionality of the editing tools. Now, you can find the tools you need more easily, with better previews, the ability to zoom, and a search function for your camera roll.
Improved Insights for Better Performance Understanding
We understand the importance of insights in helping creators gauge the performance of their content. As part of our ongoing efforts to provide better insights, we’ve introduced new features that allow you to understand your reels’ content performance more comprehensively. These updates include:
- A new Replays metric on Facebook and Instagram, which includes both Initial Plays and Replays in the calculation of your Reels Plays count.
- An interactive Retention Chart that provides moment-by-moment data on how many people are watching your Reel, allowing you to identify patterns and optimize your content accordingly.
These improvements will empower creators to gain deeper insights into their content performance and make informed decisions to further enhance their engagement and reach on Instagram.