- Instagram introduces “Creator Insights” display on profiles for creators to establish partnerships with brands.
- The display provides a snapshot of account performance over the last 30 days, including follower growth, accounts reached, and accounts engaged.
- The option is currently only viewable by brand accounts and selected profiles, aiming to facilitate connections between brands and influencers for potential ad partnerships.
Instagram’s New “Creator Insights” Feature
Instagram has rolled out a new feature called “Creator Insights” on profiles to help creators connect with brands for partnerships. The display shows account performance metrics over the last 30 days, such as follower growth, accounts reached, and accounts engaged.
The feature is currently only visible to brand accounts and selected profiles, with the goal of fostering collaborations between brands and influencers for potential ad partnerships.