- Instagram is testing a new placement for the message icon in the app UI.
- DMs are being used more frequently than regular feed updates on the platform.
- Instagram is leaning into the shift towards DM interactions by making changes to the app layout.
Instagram Testing New Placement for Message Icon in App UI
Instagram is expanding its test of an alternative placement of the message icon in the main app UI, as DMs continue to see more usage in the app.
As per a tweet by Adam Mosseri, Instagram is testing putting DMs in the middle position in the app’s function bar, as messaging is used more than the create button.
This change makes sense as DMs have become the primary channel for engagement between users on Instagram.