Instagram Makes it Easier to Live Stream on Desktop PCs
Instagram has announced new updates to its live-streaming feature, allowing professional accounts to go live on the platform using third-party software like OBS or Streamlabs. This update simplifies the connection process, making it easier for creators to stream high-quality broadcasts on Instagram. Creators can obtain a stream key from the “Create” menu in the desktop version of the app and preview their live stream’s appearance before going live. This update may encourage more creators to utilize Instagram for live streaming, as live streams tend to drive strong engagement on the platform. Consider incorporating live streaming into your content plans for 2024, taking into account the new connection process provided by Instagram’s updates.