Instagram Tests Adding Notes to Regular Feed Posts
Instagram is testing a new feature that would enable users to add notes to their regular feed posts, providing additional context and prompting engagement. This move is aimed at capitalizing on the popularity of notes among younger users, with teenagers creating notes 10 times more than others on the app. By incorporating notes into regular feed posts, Instagram hopes to maintain engagement among younger audiences and solidify its position as Meta’s best bet at connecting with the next generation of users, who are expected to be the first generation of metaverse users. While the test has not yet gone live with users, it highlights Instagram’s focus on engaging younger groups and keeping them connected to the platform.