- Instagram is testing a new collaborative option that allows users to share their Stories with a friend via the “Friend’s Story” option.
- If a user chooses to share their Story in this way, their friend can review it and add it to their own Story if they approve.
- This feature could be useful for collaborating with friends and increasing engagement and exposure on the app.
Instagram Testing New Collaborative Option to Share Stories with Friends
Instagram is currently testing a new feature that allows users to share their Stories with friends through the “Friend’s Story” option. This collaborative option enables users to send their Story to a friend, who can then review it and add it to their own Story if they wish. This feature could be a useful way to collaborate with friends and enhance engagement and exposure on the platform. Instagram has confirmed that they are currently testing this option with selected users, but there is no specific timeline for a full launch.
This new collaborative option is part of Instagram’s ongoing efforts to introduce more interactive features to the app. The platform has been experimenting with various collaborative options, including Story “Hype” messages, “Add Yours” templates, and public Collections. Instagram CEO Adam Mosseri has expressed his desire to maintain the app’s social focus while expanding into entertainment. Therefore, users can expect to see more experimental features aimed at encouraging engagement and interaction on the platform this year. If the Friend’s Stories feature is fully launched, it could provide an interesting interactive option for users.
Additionally, this new feature could also benefit brands by offering a simplified way to source user-generated content (UGC). Brands could prompt their fans to submit content, with the potential to be featured on the brand’s profile. This could be an effective strategy for increasing brand exposure and engagement on Instagram.
Overall, Instagram’s new collaborative option to share Stories with friends has the potential to enhance user engagement, interaction, and brand exposure on the platform. As Instagram continues to experiment with new features, users can expect more exciting options for sharing and connecting on the app.