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Instagram Expands Notes Feature with Live Test for Selected Users
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Instagram has launched a live test of expanded Notes options with selected users after previously experimenting with Notes on Reels and Posts. The feature, originally launched in December 2022, provides a way to leave engagement triggers for other users in the app, particularly popular with younger audiences.
The move to add Notes to every element of the app is seen as a strategy to retain younger users amid competition from TikTok. The testing of Notes on feed posts and Reels is part of this effort, following previous tests on user inboxes and profiles.
Given the success of Notes with teen users, Instagram is hopeful that the feature will catch on in other contexts as well. Users who are not interested can simply ignore the feature, minimizing disruption for those who do not wish to engage with it.
If Notes on feed posts and Reels gain traction, it could be another positive development for the app. More information on the new test is expected from Instagram soon.