- Instagram is testing new sticker options for feed posts and Stories, including an AI “Backdrop” sticker and a “Get Orders” sticker for brands.
- The Backdrop sticker allows users to replace the background of any image, while the Get Orders sticker simplifies product tagging to drive direct response.
- Both features are currently in testing and could provide new opportunities for marketers on the platform.
Instagram Testing New Sticker Options for Feed Posts and Stories
Instagram is testing new sticker options for feed posts and Stories, including an AI “Backdrop” sticker and a “Get Orders” sticker for brands. The Backdrop sticker allows users to replace the background of any image, while the Get Orders sticker simplifies product tagging to drive direct response. Both features are currently in testing and could provide new opportunities for marketers on the platform.