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Instagram Testing New Performance Notes on Reels
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Instagram is currently experimenting with new notes on Reels in-stream to explain why a clip is performing well in the app. The new notes provide contextual insight into the most impactful elements of each specific Reel, offering a breakdown of performance notes. This could be valuable for creators looking to enhance their Reels strategy and understand the factors that drive reach on the platform.
Reels, which are Meta’s fastest-growing content type, are driving over 200 billion cumulative views per day across both Facebook and Instagram. With more brands tapping into Reels to boost their content performance and reach, the additional performance notes could be beneficial for many creators. While the feature is not in live testing yet and may never be released publicly, Meta is currently experimenting with the format internally.