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Instagram Introduces New “Trial” Option for Reels Creators to Test Content Performance
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Instagram is introducing a new feature called “Trial” for Reels creators to gauge the performance of their content by sharing it with non-followers initially. This allows creators to try out new genres or formats without worrying about how it will resonate with their current audience. The trial Reels will be visible only to the creator and will not appear on their profile grid or Reels tab during the initial trial period. After 24 hours, creators can view engagement metrics such as views, likes, comments, and shares to assess the performance of their trial Reel. The feature is currently being rolled out to selected creators and will be available globally in the coming weeks. This experimental option could provide valuable insights for Reels creators looking to reach new audiences and test out different content ideas.