- Music publishers are looking to TikTok as a key platform for connecting with audiences.
- Instagram is adding new music-related features to potentially replace TikTok in case it leaves the U.S.
- Instagram is testing a new integration with Spotify to showcase the music users are listening to.
Instagram’s Plan to Dominate the Music Space
Music publishers are shifting focus to TikTok as a key platform for connecting with audiences. However, if TikTok leaves the U.S. next year, Instagram is gearing up to take its place by adding new music-related features, including a potential integration with Spotify to showcase what users are listening to.