Instagram Introduces Video Notes and Enhanced Engagement Options for Notes Feature
Instagram is rolling out new updates to its inbox Notes feature, including the addition of video notes and enhanced engagement options. The video notes feature allows users to include a 2-second looping video in their Notes, visible to mutual followers or Close Friends for 24 hours. This animated element aims to inspire more engagement with users’ updates. Additionally, Instagram is introducing new response options for Notes, including audio, photo, video, GIFs, and stickers. These new features aim to enhance the interaction and connection among users, particularly younger audiences, who have been showing a strong interest in the Notes feature. Instagram is looking to increase engagement among its younger users, as recent surveys have shown a decline in popularity among teenage users compared to other platforms like YouTube, TikTok, and Snapchat. By doubling down on features like Notes, Instagram hopes to remain relevant and appealing to its key demographic.
Source: teat.ai