- Instagram is testing a new placement for the message icon in the app UI.
- DMs are being used more frequently than regular feed updates.
- Instagram is leaning into the shift towards more DM interactions.
Instagram Experimenting with New Placement for DM Icon in App UI
Instagram is expanding its test of an alternative placement of the message icon in the main app UI, as DMs continue to see more usage in the app. Some users are now seeing the DM icon in the middle of the bottom function bar in the app, a change that has been in testing since July. Instagram Chief Adam Mosseri notes that messaging is now more popular than creating regular posts, leading to the shift in focus towards DM interactions. This change aligns with the increasing trend of social media interactions moving towards DMs rather than public feed updates.
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