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Instagram Enhances User Engagement with New Memes Option
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Instagram is looking to boost user engagement by introducing a new Memes option within its Reels editing tools. This feature will allow users to easily add popular meme elements to their clips, making them more interactive and engaging.
The move is part of Instagram’s efforts to encourage more original content creation on the platform, following the success of TikTok in promoting participatory memes. By facilitating more sharing and engagement, Instagram aims to prompt more usage and keep users hooked on the app.
Highlighting trending memes could be another way to drive user engagement and prompt more original posting on Instagram. This strategy aligns with the platform’s goal of increasing user activity and content creation to maintain its growth and revenue opportunities.