[[SUMMARY]]
[[HEADER]]
Meta Retires Celebrity AI Chatbots: A Misguided Attempt at Social Connection
[[REWRITTEN]]
Meta has decided to quietly retire its celebrity AI chatbots, less than a year after launch, as users show disinterest in interacting with bot versions of celebrities on social media platforms. The decision to move on from its celebrity-styled bots, created in the likeness of Kendall Jenner, Charli D’Amelio, and Chris Paul, reflects a shift away from features that do not align with the core elements of Meta’s apps – “social” and human connection.
The value of social media platforms lies in providing users with a connection to the real, human world, and the addition of celebrity bots only serves to highlight the distance between users and the celebrity elite. Meta’s persistence in pushing its Meta AI chatbot and enabling creators to build bot versions of themselves seems counterintuitive to the essence of social media, where the allure lies in the possibility of interacting with real celebrities and enhancing personal connections.
Despite Meta’s investment in next-level tech, including generative AI for its broader metaverse vision, the future of AI-based chatbots within social media apps remains uncertain. Users are unlikely to embrace chatbots in the style of influencers or celebrities, and Meta’s efforts to promote its Meta AI chatbot may not yield significant results. While Meta aims to become a leader in the generative AI space, the appeal of chatbots within social media apps seems limited, with users preferring authentic human interactions over AI-powered communication.
For more information on tech investments and developments, visit teat.ai.