- Meta is expanding support for third-party blocklists to give advertisers more control over their ad placements.
- Advertisers can work directly with IAS, DoubleVerify, and Zefr to create customized blocklists for specific categories they want to avoid.
- The new feature aims to provide advertisers with more precision in avoiding unsuitable content and ensure better results for brands and Meta.
Meta Enhances Advertiser Control with Expanded Support for Third-Party Blocklists
Meta is looking to give advertisers more control over their ad placements by expanding its support for third-party blocklists. Advertisers can now work directly with IAS, DoubleVerify, and Zefr to create customized blocklists for specific categories they want to avoid. This new feature aims to provide advertisers with more precision in avoiding unsuitable content and ensure better results for brands and Meta. You can read more about Meta’s blocklist changes here.