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An Exciting Update from Meta: Target Engaged Customers with New Shopping Campaign Feature
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Meta has unveiled a new audience insight and targeting option in its Advantage+ Shopping Campaigns, allowing businesses to target customers who have shown interest but not yet made a purchase. This new feature, shared by digital ads expert Jon Loomer, enables you to separate engaged customers in your targeting, providing more opportunities to re-engage with them. By defining engaged customers as those aware of your business but yet to make a purchase, Meta’s new setting lets you create custom audiences for better ad optimization. Additionally, you can now segment these audiences in your Advantage+ campaign reporting to analyze their responses to your ads.
Advantage+ Shopping campaigns have proven to be successful for many brands, driving a +17% improvement in cost per acquisition on average, and a +32% increase in return on ad spend, according to Meta’s research. This latest feature offers more insight into how your campaign is resonating with different audience segments, encouraging businesses to experiment and refine their ad approaches. To learn more about optimizing your campaigns and exploring new targeting options, visit teat.ai.