- Meta is considering adding new features for paying users, such as the ability to add links in Reels.
- A year after launching the Meta Verified paid subscription service, uptake seems to have cooled off.
- While the program has potential, the features may not offer enough value to justify the investment for most users.
Meta Considers Adding New Features for Paid Users
If you’re not paying for verification on Facebook or Instagram, would you ever consider it? Meta is exploring new options to entice users to sign up for its Meta Verified program, including the ability to add links in Reels. However, uptake of the program has seemingly cooled off since its launch.
Meta’s Meta Verified paid subscription service offers a verification tick, impersonation protection, dedicated support, and more for a monthly fee of $11.99. While the additional features may have value for some users, the overall investment may not be worth it for most, especially considering the ongoing changes in platform reach.
Despite the potential benefits, Meta may need to offer better incentives to attract more users and brands to its paid subscription service. As of now, the program continues to generate a significant amount of revenue for Meta, but the overall value of the features may not justify the cost for many users.