- Meta is testing new options to give users more control over their metrics on Instagram and Threads.
- Users may soon have the ability to hide view counts on Reels and Threads replies on their profile.
- These changes align with a shift away from vanity metrics and a focus on more meaningful engagement on social media.
Meta Testing New Options for User Control on Instagram and Threads
Meta is looking to give users more ways to control how their metrics are displayed on Instagram, with a new test of optional view counts on Reels on your profile, while on Threads, it’s also giving users the option to hide your Threads replies in the app.
Optional UI elements like this can help to make people feel more comfortable sharing their thoughts in varying contexts, without the concern that other users might criticize them for their opinions and takes.
Back in 2018, for example, then Twitter CEO Jack Dorsey explained that he had eventually come to the conclusion that the Twitter team had gone the wrong way in focusing on like and follower counts, as they incentivized the wrong type of user behavior.