- Meta has introduced a new URL ingestion process that can detect existing offers on your site for inclusion in ads.
- Brands can now showcase discounts and promo codes from their site in their ads, with the system displaying these elements to viewers more likely to respond.
- Advertisers can now automate the process of ad creation, targeting, and offer display with Meta’s evolving ad automation tools.
Meta Enhances Ad Offers with Automated Detection Process
Meta has rolled out an updated URL ingestion process that can automatically detect available offers on your site to showcase in ads. This new feature allows brands to include discounts and promo codes in their promotions, reaching viewers who are more likely to respond. Advertisers can now take advantage of Meta’s evolving ad automation tools to streamline the entire ad creation process, with strong performance seen in automated campaigns like Advantage+. For more information on Meta’s evolving ad automation tools, check out their latest guide.