- Tubular Labs report highlights key trends in social media video engagement across major platforms.
- Longer video clips are becoming more popular on YouTube and TikTok, shifting away from super short clips.
- Rising trends on TikTok include content related to “Beauty”, “Music”, and surprisingly, “Business and Finance”.
An In-Depth Look at the State of Social Media Video
Tubular Labs has released its latest report on the state of social media video, showcasing key trends that are influencing video engagement on popular social apps. The report covers insights from over 11 billion videos and 28 million content creators, providing valuable information for content strategies. If you’re looking to maximize your video content, you can download the full report here.
One notable trend highlighted in the report is the shift towards longer video clips on platforms like YouTube and TikTok. While short video uploads are still common, there has been a significant increase in longer clips, suggesting a change in user preferences towards more engaging narratives. Additionally, TikTok is seeing a rise in content related to “Business and Finance”, indicating diverse content trends on the platform.
Instagram engagement is on the rise, possibly influenced by Meta’s AI recommendations in user feeds. As Facebook video uploads increase, there may be a shift back towards posting on the platform, driven by features like Reels. For more detailed insights into key trends across social video apps, you can explore Tubular Labs’ full report here.