Meta Testing New Ways to Combat Scams and Help Restore Access to Compromised Accounts
- Scammers are evolving tactics to evade detection, so Meta is testing new ways to protect users and prevent scams.
- Facial recognition technology is being tested to detect celeb-bait ads and help users verify their identity for compromised accounts.
Security Matters: Testing Facial Recognition Technology
We know security is crucial, and Meta is testing facial recognition technology to combat celeb-bait ads and aid in faster account recovery. This technology aims to protect users from scams and help control their social media accounts.
Scammers often use images of public figures in ads to deceive users into sharing personal information or sending money. Meta is testing facial recognition technology to compare faces in ads to public figures’ profile pictures to detect and block scam ads faster.
For account recovery, Meta is testing video selfies as a means for users to verify their identity and regain access to compromised accounts. This method is secure, quick, and aims to be more challenging for hackers to exploit compared to traditional document-based verification.
By implementing these new technical defenses, Meta aims to stay ahead of scammers and protect users and their accounts. The company emphasizes privacy safeguards and continuous testing to enhance detection and enforcement capabilities.
For more information on Meta’s efforts to combat scams and enhance security, visit Teat.AI.