Instagram Introduces Dedicated Domain for Threads to Track Referral Traffic
Instagram has launched a new update that introduces a dedicated domain for Threads, a separate platform from Instagram itself. This update is designed to make it easier for social media managers and web administrators to track referral traffic from Threads posts. Users can now view specific referral traffic insights from Threads within their preferred analytics app, such as Google Analytics. This feature will be particularly useful for brands looking to prioritize Threads and develop effective strategies. Additionally, this change serves as a precursor to Threads releasing a full API, which will offer expanded functionality, including post scheduling within the app.