[[SUMMARY]]
[[HEADER]]
Major Social Platforms Ramp Up Promotions for Subscription Services
[[REWRITTEN]]
As the holiday season approaches, major social platforms are ramping up promotions for their subscription offerings and products within their apps. X is aggressively promoting X Premium, despite low user uptake, while Meta is pushing its VR headsets to support its metaverse ambitions. Snapchat is also promoting Snapchat+ directly to user inboxes. These promotions signal a shift towards social apps becoming more direct commercial entities and advertisers in their own right. While some may find these promotions intrusive, they are easy to ignore in today’s digital age.